Catapult Advisors assists software and internet companies, whether venture-backed or self-financed, in raising private equity capital from institutional investors (e.g. later-stage VC funds, etc.). Our typical client has referenceable customers and revenues. Catapult leverages its extensive contacts in the financial community to achieve the two major goals of fundraising: minimal time to funding and maximum valuation.

Catapult delivers successful outcomes because we know how to best present a given transaction, and to whom. While there are literally thousands of institutional investors around the globe, we use our extensive experience and relationships to target those institutions most likely to invest, in part based on our extensive knowledge of their track records for leading similar transactions in the past. Our strategy is to focus on the handful of key lead investors where the best fit exists between their current investment focus and our client's business. This way, our client's transaction is presented to the right people, in the right way, assuring fast feedback and funding commitments.

In a typical Private Equity Placement transaction, Catapult Advisors will:

• Identify those investors most likely to invest

• Provide guidance on deal terms and market conditions

• Facilitate creation of a quality Private Placement Memorandum

• Assist with content and presentation of marketing materials

• Contact the targeted list of investors

• Present the merits of the transaction professionally and persuasively

• Coordinate due-diligence requests and documentation

• Defend valuation and negotiate with interested parties

• Expedite execution of closing documents

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