Because of our results-oriented approach at Catapult Advisors, we choose our clients as carefully as they choose us. Central to our client selection methodology is our proactive identification of the leading software and internet companies through our research process, which we call Private Market Intelligence.

Private Market Intelligence is the intersection of three disciplines:

• Sector Analysis - Developing deep domain expertise through comprehensive analysis of industry-specific macro drivers and trends in specific software and internet verticals as well as a detailed understanding of the fundamental micro drivers that are causing individual companies within industry sub-sectors to emerge as leaders.

• Strategic Dialogue - Understanding the existing product roadmaps, R&D initiatives and future acquisition needs of the large software and internet vendors most likely to be acquisitive through consistent dialogue regarding industry trends and expected developments.

• Investor Coverage - Identifying the most active institutional investors and proactively monitoring their criteria for making new software and internet investments.

By combining these three disciplines, we are in a position to assess the relative merits of each potential transaction in a way that is superior to a purely transactional approach. We proactively identify which companies look most promising and then assess which of those companies are of current interest to strategic buyers and/or institutional investors based on the criteria they have shared with us.

At Catapult, our research process is designed to highlight the difference between data and intelligence, and our Private Market Intelligenc is an important part of what makes us an effective, value-added advisor.

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