Success Stories

Significance of Transaction

• This acquisition, which consists of nearly 300 clients, will allow CellTrust mobile marketing messaging clients to take advantage of 3C’s Switchblade™ mobile marketing platform and its enterprise grade speed, scale and reliability
• The transaction expands 3Cinteractive’s offerings and strengthens the Company’s position to take advantage of disruptive technologies such as RCS

Catapult's Role

• The Catapult team has served as the 3Cinteractive’s strategic and financial advisor, supporting the development and execution of 3Cinteractive’s acquisition strategy

Rounding out Upland’s
Customer Engagement Strategy

Significance of Transaction

• Upland’s third acquisition in the customer engagement space is expected to lead to multiple cross-selling opportunities
• Upland’s first acquisition of 2016
• LeadLander’s high margins will be instrumental in Upland achieving 2016 EBITDA goals

Catapult's Role

• Introduced Upland to CEO Mike Schon, with whom Catapult enjoyed a long-standing relationship
• Assisted Upland in evaluating the risks/benefits of a Leadlander acquisition
• Worked side by side with Upland throughout the term sheet, diligence, documentation and closing process

Leading European job board
invests in product modernization

Significance of Transaction

• Following successful string of scale/geography acquisitions, StepStone enters new paradigm of personality-based (as opposed to experience-based) job matching
• Allowed StepStone to bolster its mobile capabilities while acquiring a leading psychometrics team

Catapult's Role

• Successfully sold future vision of an early-stage mobile app to one of the world’s leading job board companies
• Navigated several complicated cross-border issues
• Launched an accelerated dual path process in response to inbound interest from both acquirors and VCs
• Negotiated favorable outcome for Good management and investors, with meaningful % of proceeds accruing to employees

Adding SCM to Work Management Thesis

Significance of Transaction

• Launching point for Upland’s expansion into the $10 billion SCM market
• Upland’s first acquisition of 2015
• Platform for future accretive tuck-in acquisitions within SCM

Catapult's Role

• Suggested to Upland that SCM was a logical avenue for the company to extend its Enterprise Work Management scope
• Assisted Upland in evaluating over 45 potential targets before deciding that Ultriva represented the best fit
• Worked side by side with Upland throughout the term sheet, diligence, documentation and closing process

2nd Step in an EH&S Rollup

Significance of Transaction

• Remedy’s strengths in ergonomics, job hazards and incident mgmt. perfectly complements Enviance strength in environmental safety
• BV joins Actua, DW Healthcare and Level Equity in group of private equity firms recognizing the large potential of EH&S market

Catapult's Role

• Ran competitive process that resulted in multiple offers from both strategics and PE firms
• Integrated pre-existing M&A discussions with new outreach to create a unified process
• Navigated several complex issues that arose as a result of the Enviance and Remedy acquisitions occurring within three months of each other

Significance of Transaction

• Scripps gains access to strong weather app portfolio, including three titles consistently in the top 10 for Paid Weather Apps
• Turns Scripps into a major force in the mobile weather category, adding a full portfolio of apps to complement the strong Scripps weather brand
• Transaction follows Scripps’ spinoff of newspaper business; now focused exclusively on broadcasting and digital media

Catapult's Role

• Targeted marketing process resulted in significant interest and multiple offers
• Successfully navigated tricky IP issue that surfaced post term sheet
• Resource-constrained management team relied heavily on Catapult to get deal over finish line post-term sheet