Catapult Advisors advises Avtrex on sale to Intel

Catapult Advisors LLC announced today the sale of its client, Avtrex, Inc. a leading provider of software for home entertainment devices, to Intel. Avtrex’s award-winning software suite allows consumer electronics manufacturers to seamlessly embed digital TV recording and management functionality into any device.

The transaction was driven by a common belief by both Avtrex and Intel that the era of the connected digital home is upon us.

“For any entertainment device to be relevant in today’s world, it must be both intelligent and networked, said Avtrex CEO Steve Francis.

Catapult Advisors served as Avtrex’s trusted advisor throughout the process. According to Francis, “Catapult helped Avtrex achieve a great outcome despite the fact that we have a non-traditional business model and didn’t fit the normal criteria for a successful M&A assignment. The Catapult team did an excellent job of keeping the buyer honest, while making sure that we remained focused on the big picture.”

About Catapult Advisors LLC

Catapult Advisors is an investment bank and M&A advisory firm serving the software and internet sectors. Founded in 2001, the firm provides both sell-side and buy-side representation to privately-held companies, public companies, and several of the world’s leading private equity firms. Catapult has advised and guided software and internet companies in the United States, Canada, Europe, Asia Pacific, and Israel. For more information, visit

About Avtrex

Avtrex, Inc, is a Silicon Valley-based start-up focused on advanced technologies for digital video recording, digital television, and home media distribution. Avtrex is a provider of embedded software whose customers are leading innovators in consumer electronics and digital entertainment. Avtrex was founded in 2001 by a team that has been working together for more than two decades.

CONTACT: Ron Lissak of Catapult Advisors LLC, +1-415-593-4520