- The acquisition complemented IMI’s technology, customer base, and geographic footprint, establishing a critical mass in North America.
Overview
On August 26, 2019, IMImobile acquired 3Cinteractive, a cloud-based mobile customer engagement platform company specializing in Rich Communication Services (RCS).
3Cinteractive was acquired for total consideration of $53.2M.
Significance
Catapult’s role
- Catapult acted as 3Cinteractive’s strategic advisor for more than 5 years and supported the development and execution of the Company’s strategy.
“As our long-term strategic and financial advisors, the Catapult team helped us assess, develop, and execute our business strategy over time. As true partners in our future, we relied on them for trusted advice well-beyond the buy-side and sell-side M&A activities they orchestrated on our behalf.”
