- Deal marries LeadRocket’s next generation marketing automation capabilities with CallidusCloud’s Lead to Money solutions for sales.
- Adds the full power of social media, including listening and engagement capabilities, to the salesperson’s toolkit to foster stronger relationships, shorten sales cycles and increase win rate.
- The acquisition includes three important patents.
Overview
On February 5, 2014, Callidus Software Inc. acquired LeadRocket, an innovative social engagement and digital marketing platform provider.
Terms for this all-cash transaction were not disclosed.
Significance
Catapult’s role
- Competitive process resulted in multiple offers.
- Assisted LeadRocket in finding a buyer by capitalizing on opportunities previous banker failed to consider.
- Negotiated complex issues surrounding customer contracts and intellectual property.
“We engaged Catapult to assist us in an M&A process because we appreciated their experience, deep domain expertise and strong industry relationships. Catapult helped us organize and prepare the company for the sale process and provided regular updates to our management team and Board. The end result was a competitive process resulting in multiple interested parties. I would give Catapult my highest possible reference and hire them again without hesitation.”
