- Acquisition critical to Digby’s strategy to strengthen its mobile commerce capabilities.
- Chengdu location dramatically improved Digby’s ability to serve the large and growing Chinese mobile market of over 700MM users.
Overview
On November 5, 2009, Digby acquired Movaya, a leading provider of mobile content distribution solutions for gaming companies and publishers.
High level of complexity due to private-to-private dynamic and an offshore development center in Chengdu, China.
Significance
Catapult’s role
- Focused the marketing effort largely on visionary companies willing to look past early revenue stage in order to focus on the huge mobile commerce opportunity.
- Ran a competitive process that resulted in multiple offers.
- Coordinated an accelerated diligence process and successful closing.
“The Digby transaction was the culmination of a long relationship with Catapult. They consistently provided top tier advice that helped me make critical strategic decisions. As a first time entrepreneur, it was a great advantage having an experienced partner by my side throughout the transaction.”
