- Further established EFI’s dominance in web-to-print space.
- Validated Online Print’s decision to invest in innovative cross-media marketing solutions to augment core web-to-print business.
- Strengthened EFI’s international sales coverage and market share.
Overview
On October 1, 2012, EFI acquired Online Print Solutions, a leading provider of web-to-print and cross-media marketing solutions.
Highly complex series of transactions involving US-based EFI acquiring an Irish entity, an Australian entity and separately owned IP.
Significance
Catapult’s role
- Invested significant time on front end helping a multi-entity, multi-product, geographically distributed company present a cohesive story.
- Successfully positioned OPS as next-generation web-to-print vendor that embraced cloud computing and had no rival in cross-media marketing.
- Ran competitive process and quickly closed complex deal.
“Catapult did a fantastic job for us throughout the transaction, which had its fair share of complexity. The deal structure called for the sale of three separate entities, each based on a different continent, not exactly your garden variety M&A deal. Catapult’s thoughtful advice and tireless commitment to OPS in all aspects of the process were critical in our achieving such a fantastic outcome.”
