- Scripps gains access to a strong weather app portfolio, including three titles consistently in the top 10 for Paid Weather Apps.
- Turns Scripps into a major force in the mobile weather category, adding a full portfolio of apps to complement the strong Scripps weather brand.
- Transaction follows Scripps’ spinoff of its newspaper business; the company is now focused exclusively on broadcasting and digital media.
Overview
On September 16, 2014, Scripps acquired WeatherSphere, a leading provider of mobile weather apps.
All-cash transaction for a bootstrapped company.
Significance
Catapult’s role
- Targeted marketing process resulted in significant interest and multiple offers.
- Successfully navigated a tricky IP issue that surfaced post term sheet.
- Resource-constrained management team relied heavily on Catapult to get the deal over the finish line post-term sheet.
“Having never been through an M&A transaction before, I relied heavily on Catapult for industry insights, introductions and advice. The process of positioning the company and closing the deal was a true team effort and I was fortunate to have Catapult at my side as a trusted partner.”
