- With the Woopra acquisition, Appier intends to merge superior analytics and visualization capabilities from Woopra with AI capabilities from Appier’s AIXON offering.
- This integration will further strengthen Appier’s position in the customer and product analytics market and further its enterprise market penetration and growth in the U.S. and European markets.
Overview
On October 3, 2022, Appier acquired Woopra, an end-to-end customer journey analytics platform.
Financial terms of the transaction were not disclosed.
Significance
Catapult’s role
- The Catapult team served as Woopra’s long-term strategic and financial advisor, supporting the development and execution of Woopra’s M&A strategy.