Catapult Advises Media General on Sale of Blockdot

PR Log (Press Release) — Jan. 21, 2013 — SAN FRANCISCO, California, Jan. 21/Catapult Advisors LLC announced today that it advised Media General on the sale of its Blockdot division.

Blockdot, based in Dallas, Texas is an interactive studio focused on delivering mobile games and applications that enable forward-thinking brands to deepen bonds with their customers and prospects.

The Blockdot acquisition is a critical step in the buyer’s strategy of expanding in the US by opening regional offices in cities with exceptional technical and creative talent.

Following the Blockdot sale and the sale of their newspaper business to Berkshire Hathaway in 2012, Media General is now able to focus 100% of its efforts on its core broadcast business.

“We couldn’t have asked for a more capable and experienced advisory firm,’ said Jason McMinn, co-founder of Blockdot. “ Throughout the process, the Catapult team was relentless in their pursuit of the best deal possible for Media General, the Blockdot team and our customers.  There is tremendous excitement about what the two companies will be able to accomplish together.“

About Catapult Advisors
Catapult Advisors is an investment bank and M&A advisory firm serving the software and internet sectors. Founded in 2001, the firm provides capital raising and M&A advisory services (both sell-side and buy-side) to privately-held companies, public companies, and several of the world’s leading private equity firms. Catapult has advised and guided software and internet companies in the United States, Canada, Europe, Asia Pacific, and Israel. For more information, visit

About Media General
Media General is a leading provider of news, information and entertainment across 18 network-affiliated broadcast television stations and their associated digital media and mobile platforms. The company’s stations serve consumers and advertisers in strong local markets, primarily in the Southeast. Media General’s network affiliates include eight NBC stations, eight CBS stations, one ABC station and one CW station. Six of the company’s stations operate in the Top 40 markets in the United States. Media General’s stations reach more than one-third of TV households in the Southeast and more than 8 percent of U.S. TV households. Media General entered the television business in 1955 when it launched WFLA-TV in Tampa, Florida, as an NBC affiliate. Today, WFLA is the company’s largest TV station, operating in the 14th largest DMA in the United States.