PLEASANTON, CALIF., February 5, 2014 – Callidus Software Inc. (NASDAQ: CALD), a leading provider of sales and marketing effectiveness cloud software, announced today the acquisition of LeadRocket, Inc., an innovative social engagement and digital marketing platform provider.
CallidusCloud’s Lead to Money solutions provide sales and marketing teams with a platform to attract and accelerate leads through to closed deals. The acquisition will equip sales with the power of social media and extend the reach of marketing campaigns. Any sales professional on any device will now be able to tap into the power of digital marketing with this unique combination.
“The new LeadRocket(TM) technology is unique in the way it delivers marketing capabilities to sales professionals,” said Rory Cameron, Senior Vice President, Learning and Marketing Platforms, CallidusCloud. “With this acquisition, we are putting marketing automation in the pocket of every sales professional. Using LeadRocket, sales will be able to listen to and engage prospects on social media as well as initiate campaigns, all on a mobile device, anywhere, anytime.”
“Enabling sales with tools that tap into the power of marketing automation is a red hot opportunity,” said Ian Michiels, Principal and Managing Director, Gleanster, a leading information technology research firm. “The next generation of marketing and sales automation platforms need to empower sales at an individual level and foster stronger relationships within social channels. Cracking that nut will open up a whole new world of opportunity for sales. This is a smart move at the right time.”
The acquisition includes three important patents. CallidusCloud expects no significant contribution to revenues from the new technology until the later part of 2014 and does not anticipate the acquisition to be dilutive to earnings in Q1.
Twitter: @calliduscloud, @calliduscloudIR
CallidusCloud® (NASDAQ: CALD), is the leading provider of sales and marketing effectiveness software. CallidusCloud enables organizations to accelerate and maximize their lead to money process with their complete suite of solutions that identify the right leads, ensure proper territory and quota distribution, enable sales forces, automate quote and proposal generation, and streamline sales compensation – driving bigger deals, faster. Over 2000 leading organizations, across all industries, rely on CallidusCloud for their lead to money process for better marketing and smarter selling.
Learn more about lead to money.
For more information, please visit www.calliduscloud.com.
The forward-looking statements included in this press release, including discussion of our commercial prospects and new technologies reflect management’s best judgment based on factors currently known and involve risks and uncertainties. These risks and uncertainties include, but are not limited to, potential impact of acquisitions and investments, potential disruption of customer purchase decisions resulting from global economic conditions, timing and size of orders, relative growth of our recurring revenue, potential decreases in customer spending, uncertainty regarding purchasing trends in the cloud software market, customer cancellations or non-renewal of maintenance contracts or on-demand services, our potential inability to manage effectively any growth we experience, our ability to develop new products and services, increased competition or new entrants in the marketplace, and other risks detailed in reports we file with the Securities and Exchange Commission, including our most recent Annual Report on Form 10-K which may be obtained by contacting CallidusCloud’s Investor Relations department at 925-251-2260, or from the Investor Relations section of CallidusCloud’s website (CallidusCloud Investor Relations). We assume no obligation to update the information contained in this release.
©2014. Callidus Software Inc. All rights reserved. Callidus, Callidus Software, the Callidus Software logo, CallidusCloud, the CallidusCloud logo, TrueComp Manager, ActekSoft, ACom3, ForceLogix, Salesforce Assessments, iCentera, Webcom, Litmos, the Litmos logo, LeadFormix, Rapid Intake, 6FigureJobs and LeadRocket are trademarks, service marks, or registered trademarks of Callidus Software Inc. and its affiliates in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.
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