Fluid Acquires Social CRM Platform 8thBridge

Digital shopping innovator now offers the most comprehensive customer experience suite for digital retail

SAN FRANCISCO, CA, April 7, 2014 – Fluid, a digital shopping software and services company, announced today that it has acquired 8thBridge, an on-demand provider of social discovery, curation, analytics, and marketing solutions for retailers. By adding 8thBridge’s technology and capabilities, Fluid will now offer the most comprehensive suite of software solutions for empowering brands and retailers to deliver engaging digital shopping experiences to their customers, supported by an integrated social analytics platform. Fluid is known as an ecommerce innovator that consistently transforms the way people shop, which makes 8thBridge’s Social CRM platform an ideal acquisition.

8thBridge, Inc. is a Minneapolis-based software provider specializing in helping brands leverage onsite social discovery and curation experiences to derive new customer insights, execute targeted loyalty programs and promotions, and conduct social network retargeting campaigns. 8thBridge is recognized by the AlwaysOn Global 250 in 2011 as one of the top 250 private companies in the world and was nominated by Red Herring in 2012 as a Top 100 Americas company. 8thBridge’s Graphite™ platform provides the only end-to-end social commerce platform for retailers that spans social login, curation, discovery, sharing, Facebook Open Graph analytics, customer segmentation, and multi-channel campaign automation.

“Fluid thrives on helping retailers find new ways to connect with their customer base and provide engaging, compelling experiences that turn shoppers into buyers,” said Kent Deverell, Fluid CEO. “8thBridge has a strong track record of delivering innovative Social CRM solutions that connect shoppers to each other, that build community and content around brands and products, and that help drive an unparalleled level of customer insight through the social analytics technology built into the Graphite platform. We couldn’t be more excited about the combination and we know our customers will be too. ”

By aligning with 8thBridge, Fluid will extend its digital experience suite, including product customization, shoppable media, and visual mix & match with 8thBridge’s comprehensive social commerce platform.

“We’re excited to be pairing up with Fluid,” said Wade Gerten, CEO of 8thBridge, Inc. “Our platform and social expertise plus Fluid’s digital shopping software and strategic services means brands will have cutting-edge shopping solutions to fit their needs.”