- This acquisition, which consists of nearly 300 clients, will allow CellTrust mobile marketing messaging clients to take advantage of 3C’s Switchblade™ mobile marketing platform and its enterprise grade speed, scale and reliability.
- The transaction expands 3Cinteractive’s offerings and strengthens the Company’s position to take advantage of disruptive technologies such as RCS.
Overview
On July 31, 2017, 3Cinteractive acquired the prime message mobile marketing business unit of CellTrust, a leading provider of enterprise secure communication archiving and mobile compliance enforcement for Bring-Your-Own Device (BYOD) solutions.
This was a private-to-private company transaction; financial terms were not disclosed.
Significance
Catapult’s role
- The Catapult team has served as 3Cinteractive’s strategic and financial advisor, supporting the development and execution of 3Cinteractive’s acquisition strategy.