- By adding 8thBridge’s technology and capabilities, Fluid now offers the most comprehensive suite of software solutions for empowering brands and retailers to deliver engaging digital shopping experiences.
- Underlying the compelling shopping experience is 8thBridge’s integrated social analytics platform that drives an unparalleled level of customer insight.
- 8thBridge significantly accelerates Fluid’s software growth strategy.
Overview
On April 7, 2014, Fluid acquired 8thBridge, a leading on-demand provider of social discovery, curation, analytics, and marketing solutions for retailers.
This was a private-to-private company transaction; financial terms were not disclosed.
Significance
Catapult’s role
- Competitive process resulted in multiple interested parties conducting detailed due diligence.
- Creative thinking on approach to potential buyers ultimately led to discovering a strong strategic fit with Fluid, an interactive agency focused on Digital Commerce with a strong desire to grow its software business.
- Successfully managed complex negotiation process that included very active equity investors on both sides of the transaction.
“Catapult’s deep industry knowledge and extensive buyer relationships easily surpassed the other banks we were considering. Once the M&A process got underway, Catapult exceeded my expectations at several critical points along the way. Thanks in large part to Catapult’s intelligent and tireless efforts, 8thBridge now has a bright future ahead of itself as part of Fluid. I cannot imagine working with a more dedicated, well-connected and knowledgeable team of M&A professionals.”
