- Transaction brings together the largest Application-to-Person (A2P) SMS provider in the world with the exclusive provider of StarStar codes in the U.S.
- Expands Mblox’s services and helps brands create meaningful interactions with their customers.
- Supports Mblox’s vision to have a greater share of communications that converge on the mobile device, including messaging, voice, email, push and web.
Overview
On July 14, 2014, Mblox announced the acquisition of Zoove, the exclusive provider of StarStar codes that connect people, brands and content to one another.
Enabled across all major U.S. carriers, the StarStar platform empowers marketers to leverage media, mobile and marketing through a single platform.
Financial terms were not disclosed.
Significance
Catapult’s role
- Negotiated deal terms and definitive documents with the Mblox team and their legal advisors.
- Coordinated risk mitigation strategies during diligence process.
- Acted as trusted advisor to CEO throughout the entire negotiation.
“Catapult did an outstanding job in advising on the acquisition of Zoove. They were always on top of the issues and worked well with our internal and external deal teams. When challenges arose, they offered pragmatic advice and creative solutions which enabled us to successfully complete an important transaction that will help take our business in exciting new directions. I look forward to working with them again in the future.”
