- Classic example of the merging of old and new media.
- Acquisition bolstered TMS’ TV listing product with TV-based content available on the Web, creating a 1-stop resource for all available TV content.
- Greatly improved TMS’ competitiveness with arch-rival Rovi.
Overview
On December 16, 2010, TMS acquired all outstanding stock of CastTV, a leader in video search technology and operator of the popular CastTV.com web site.
Competitive 2-way horse-race resulted in multiple upward term sheet revisions and a positive outcome for management and venture investor DFJ.
Significance
Catapult’s role
- Customized positioning of a small, but complex company with 3 distinct products: video search & aggregation, consumer video search site and social TV check-in app.
- Broad marketing process resulted in significant interest and a 2-party bidding war.
- In addition to key deal terms, negotiated excellent pay and retention packages for management.
“Catapult was a very valuable partner during our M&A process. They were able to create the kind of competitive dynamic that resulted in a desirable outcome for CastTV employees and investors.”
