- Represented a logical extension of TripAdvisor’s travel planning service by adding trip geo-tracking features and user-generated travel guides.
- TripAdvisor’s first foray into a micro-transaction business model.
- Allowed TripAdvisor to capitalize on two growing trends within travel: mobile and social.
Overview
On February 3, 2011, TripAdvisor acquired EveryTrail, the leader in geo-social travel planning, in a cash + stock deal.
Six months later, TripAdvisor spun out of Expedia; rapid appreciation in TRIP stock followed the spinout.
Significance
Catapult’s role
- Successfully sold the future vision of an early-stage mobile app to a major online travel company.
- Marketed EveryTrail to and received interest from a wide variety of buyers including companies outside of the software/internet sector.
- Negotiated a favorable outcome for EveryTrail management and investors.
“Catapult served as a trusted partner throughout the transaction. At every step of the process, they provided valuable advice and helped us navigate our way through some very important decisions. Our employees, investors and customers are thrilled with the outcome.”
