- Transaction accelerated Landmark’s move away from print and broadcast and towards online media.
- Post-transaction success in the franchise space inspired Landmark to extend its leadership position by acquiring Franchise.com.
Overview
On September 19, 2005, Landmark Communications acquired FranchiseOpportunities.com, the leader in online franchise lead generation, in an all-cash deal.
Leadership position within the franchise segment and high operating margins resulted in high level interest from both strategic and financial investors.
Significance
Catapult’s role
- Successfully positioned the company as the leader in the highly lucrative franchise segment of the lead generation space.
- Leveraged term sheets from private equity buyers to increase the price strategic buyers were willing to pay.
- Structured a transaction that worked for both management and FranchiseOpportunities’ single shareholder owner.
“I retained Catapult Advisors to assist me in the sale of our company. Catapult brought us a wealth of potential buyers from across the spectrum, and they worked tirelessly to assure that we received the highest price for our business.”
