- Private-to-private transaction in the rapidly consolidating Business Intelligence space.
- Acquisition of the Excel-based platform demonstrated that appeal to the business user (as opposed to data analysts) is critical for solution providers.
Overview
On April 16, 2004, ProClarity acquired Juice Software, a leading provider of Excel-based business intelligence solutions.
Juice shareholders received ProClarity stock, which appreciated significantly when Microsoft purchased the combined entity in April 2006.
Significance
Catapult’s role
- Assisted Juice Software in repositioning the company in order to appeal to the largest number of buyers.
- Served as a buffer between venture investors and management who at times had diverging interests.
- Received 3 term sheets and used them as leverage against each other to arrive at the best deal for management and shareholders.