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Sell-side

Good & Co has been acquired by StepStone.

Overview

On January 22, 2016, StepStone acquired Good & Co, the leader in gamified psychometric assessments, in an all cash deal.

Transaction not publicly announced for several months as Good & Co continued work on the next version of its mobile product.

An image from the Good & Co case study

Significance

  • Following a successful string of scale/geography acquisitions, StepStone enters a new paradigm of personality-based (as opposed to experience-based) job matching.
  • Allowed StepStone to bolster its mobile capabilities while acquiring a leading psychometrics team.

Catapult’s role

  • Successfully sold the future vision of an early-stage mobile app to one of the world’s leading job board companies.
  • Navigated several complicated cross-border issues.
  • Launched an accelerated dual path process in response to inbound interest from both acquirers and VCs.
  • Negotiated a favorable outcome for Good & Co management and investors, with a meaningful percentage of proceeds accruing to employees.

Contact

If you’re an executive, business owner, or board member contemplating a transaction, we’d welcome a conversation.

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