Success Stories

Significance of Transaction

• Established high quality traffic data as a competitive differentiator for turn-by-turn navigation app vendors
• Combined with NIM’s large user base, Trafficgauge’s technology could now be used to provide traffic data based on speed of NIM customer vehicles
• Transaction made NIM a more attractive acquisition target for TCS in December 2009

Catapult's Role

• Succesfully positioned Trafficgauge as a data company despite vast majority of historical revenue coming from hardware sales
• Broad marketing process resulted in significant interest and a 2-party bidding war
• Resource-constrained management team relied heavily on Catapult to get deal over finish line post-term sheet

Significance of Transaction

• First instance of a sale of a Facebook app
• Acquisition enabled Lulu to offer social media marketing services,  helping its author customers achieve wider book distribution
• First major acquisition in the virtual library space– occurred three months before Amazon’s acquisition of Shelfari

Catapult's Role

• Worked with management and investor Sierra Ventures to position company as leader in new social media apps category
• Broad marketing process included both online and offline potential buyers, including book publishers and retailers
• Catapult identified Lulu as an outstanding potential fit, despite the company’s low profile
• Ran efficient process-- engagement lasted less than 6 months

Increasing Market Share via Acquisition

Significance of Transaction

• Transaction brought together two of the leading players in the public sector Applicant Tracking Software (ATS) market.
• NEOGOV acquired customer relationship with several marquee government entities including City of Pittsburgh, Dade County, FL and the State of Maryland

Catapult's Role

• Assisted CPS in obtaining the best outcome for Sigma
• Served as a buffer between the parent (CPS) and Sigma (division) who were not always aligned on goals for the process
• Received multiple term sheets
• Hands-on and highly involved all the way through the closing

Building Google Docs Via Acquisition

Significance of Transaction

• Completed Google Docs Office Suite
• Allowed Google to credibly position Google Docs as an alternative to Microsoft Office
• Complemented and improved Google’s existing PowerPoint equivalent, Presently

Catapult's Role

• Worked behind the scenes and provided advice to Tonic until the term sheet was signed
• Negotiated several complex and unusual terms related to taxes, IP, and relocation
• Applied pressure at specific and critical times keeping Google honest and getting the deal closed on a very fast timeline

Navigating the Complexity of a Cross-border Transaction

Significance of Transaction

• Acquisition critical to Just Systems’ strategy to diversify away from desktop productivity apps in Japan
• Blast Radius had purchased XMetaL from Corel only 2 years prior to this transaction, so most buyers had already seen, and passed on, the opportunity to acquire the business
• First Catapult transaction where neither company was US-based

Catapult's Role

• Focused the marketing effort largely on “out-of-the-box ideas”, including companies in Europe and Asia
• Made initial contact with JustSystems based on knowledge that they had a strong interest in XML space, but only a fledgling R&D effort

Adding Real-time Component to ILM

Significance of Transaction

• Provided Atempo with the missing piece in its trusted Information Lifecycle management (ILM) solution
• Helped established Atempo as a Data Protection leader in North America and shed its image as a European-centric vendor

Catapult's Role

• Transaction occurred after exhaustive analysis of CDP segment in order to isolate the company with the strongest technology
• Negotiated favorable deal terms on behalf of Atempo