Success Stories

Significance of Transaction

• Allowed Clickability to proliferate its product by combining with a strong distribution partner
• Allowed Limelight to distinguish its cloud-based service platform by adding best-of-breed WCM platform
• Allowed Limelight to move up the value stack and diversify away from commoditized CDN market

Catapult's Role

• Assisted Clickability in finding a buyer by capitalizing on opportunities previous banker failed to consider
• Used offer from one of the largest global software companies as leverage in price and timing discussions

Adding Geo-social Connectivity to the Travel Experience

Significance of Transaction

• Represented a logical extension of TripAdvisor travel planning service by adding trip geo-tracking features and user-generated travel guides
• TripAdvisor’s first foray into micro-transaction business model
• Allowed TripAdvisor to capitalize on two growing trends within travel: mobile and social

Catapult's Role

• Successfully sold future vision of an early-stage mobile app to a major online travel company
• Marketed EveryTrail to and received interest from a wide variety of buyers including companies outside of the software/internet sector
• Negotiated favorable outcome for EveryTrail management and investors

Significance of Transaction

• Classic example of the merging of old and new media
• Acquisition bolstered TMS’ TV listing product with TV-based content available on the Web, creating a 1-stop resource for all available TV content
• Greatly improved TMS’ competitiveness with arch-rival Rovi

Catapult's Role

• Customized positioning of small, but complex company with 3 distinct products: video search & aggregation, consumer video search site and social TV check-in app
• Broad marketing process resulted in significant interest and a 2-party bidding war
• In addition to key deal terms, negotiated excellent pay and retention packages for management

Fueling a Powerful Acquisition

Significance of Transaction

• Allowed Cloudmark to move forward with highly strategic acquisition of Bizanga, a leader in large scale message processing
• Strengthened Cloudmark’s balance sheet with remaining funds
• Strategic investment from Nokia opened sales doors within Nokia partner and customer ecosystem

Catapult's Role

• Project’s original goal was to generate interest in commercial partnerships, with strategic capital being a secondary consideration
• Customized strategic rationales for each potential investor
• Expanded assignment to include late stage venture once Bizanga opportunity was identified

Adding Mobile Capabilities to Leading E-commerce Platform

Significance of Transaction

• Acquisition critical to Digby’s’ strategy to strengthen its mobile commerce capabilities
• Chengdu location dramatically improved Digby’s ability to serve the large and growing Chinese mobile market of over 700 MM users

Catapult's Role

• Focused the marketing effort largely on visionary companies willing to look past early revenue stage in order to focus on huge mobile commerce opportunity
• Ran competitive process that resulted in multiple offers
• Coordinated an accelerated diligence process and successful closing

Significance of Transaction

• Cash infusion enabled company to invest in sales & marketing infrastructure and build out customer base
• Accelerated revenue growth resulting from funding caught the attention of several potential acquirors, including Lithium Technologies, which acquired Scout Labs less than a year after the Series C round
• Excellent ROI for Scout Labs investors

Catapult's Role

• Ran dual path M&A / Financing process
• Assisted Scout Labs in overcoming concerns over complex cap table, immaturity of market and lack of revenue traction
• Leveraged M&A term sheet to apply timing and valuation pressure on interested VCs